bringing that strategy to life is another. And that's when the What comes into play. 3. Add the What For most marketers, the What comes naturally. These are all the campaigns, programs, tactics, and ...

By Dave McEvoy, below, Director and founder, DMAC Media For years, digital marketing has focused heavily on high intent ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the ...

Key episode topics include: strategy, social media, entrepreneurship, social marketing, customer strategy ... The broader public sees the top of the pyramid, the Kim Kardashians and the like.

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.