Social media and other digital technologies have fundamentally altered the process and, experts say, often distract financial ...

Marketing approaches to your business are many nowadays, including social media, websites, emails, newsletters, paid ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Example 2: Lead generation Another core function of most digital marketing is lead generation. In the example below, the marketing goal, strategy, and tactics work together to lay out a detailed plan ...

For example, the digital marketing strategy might be to find influencers to recommend your product or service to their followers. A tactic is reaching out to a specific influencer to see if there ...

Keep them measurable and realistic. These goals will shape every decision in your marketing plan moving forward. For example: Generate 20 new buyer leads per month by sending marketing postcards.

How To Plan An Affiliate Marketing Strategy For Content Creators You're creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here's how.

As the name suggests, an executive summary provides a high-level overview of your marketing plan. Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the ...