One valuable strategy is “narrative mapping.” To do this, draw a grid of rows and columns. (You can also use Google Sheets.) ...

Building the marketing engine that makes full-funnel performance media possible and successful should always be a top priority. Brands must make sure they understand how their data, content, channels, ...

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include: Digital channels. Target audience ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

ClickUp: A marketing strategy template with built in project management ClickUp is an aesthetically pleasing project management tool. Its templates help you go from planning to execution without ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

3. Outline Specific Objectives The next step in customizing this content strategy template is defining explicit goals and how your content will help you realize them.

Since the beginning of influencer marketing, people have talked about how influencers and social responsibility fit together. It stands to reason that influential people would use their large fan ...

In order to better understand the issues and potential strategy behind sales and marketing integration, we reached out to financial services marketing expert and Founding Institute member, Dan ...