LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home Article Highlight | 14-Jan-2025 ...

To explore budget plans for 2024, we asked respondents whether they have knowledge of their organization's budget/budgeting process for content marketing. Then, we asked follow-up questions to the 55% ...

Many companies find that using a marketing agency makes the process easier. Learn more about outsourcing for your business . Max Freedman contributed to the writing and reporting in this article.

While content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the ...