When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing ...

LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home Article Highlight | 14-Jan-2025 ...

To explore budget plans for 2024, we asked respondents whether they have knowledge of their organization's budget/budgeting process for content marketing. Then, we asked follow-up questions to the 55% ...

Many companies find that using a marketing agency makes the process easier. Learn more about outsourcing for your business . Max Freedman contributed to the writing and reporting in this article.

While content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on ...

For Bumble, though, embracing AI into its research process has brought its insights back to the top of the agenda. The dating app’s research director Dylan Brownsword explained to the gathered ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the ...