Marketers beware, this might hurt: Using ROI to gauge impact can severely distort the true value marketing is delivering for your organization. Oh-Oh! Sure, it’s hard to have a marketing ...

The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they spend. In this article, we’ll look at a few ...

marketing ROI, lead generation and valid sales deals. This short-sighted approach to cut marketing might save money right now, but it just pushes the problem off until the next quarter.

Answer: Now with budgets tightening and companies demanding an ROI on their marketing budget more than ever, we get a lot of questions about how to determine the ROI of a marketing plan. The ROI of a ...

Measuring marketing ROI in the right way means your marketing can be as dynamic as your market is. Dynamic — and effective. Ultimately, tracking the right metrics, in the right way (and ...

Less than that, and you're spending too much on acquisition; more than that, and you could safely spend more on your content marketing to help your business grow faster. So, a lifetime value of $200 ...

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...

With 66% of consumers preferring personalized content and the average ROI on email personalization being an incredible 122%, the potency of AI in transforming marketing ROI is not just a vision ...

Search Engine Land » SEO » ROI-driven content marketing: Aligning strategies with revenue goals Chat with SearchBot Please note that your conversations will be recorded. In the cut-throat world ...

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to ...