The rules of digital branding and marketing have fundamentally changed ... to 50,000 followers are delivering higher engagement and ROI than many of their mega counterparts.

The discussion builds on our previous examination of changing metrics and budget allocation trends, now focusing specifically on contract structures and measurement approaches that enhance ROI. We ...

A data-driven, ROI-focused digital marketing strategy is now essential to stay competitive in 2025. According to a recent Statista report, global digital ad spending is projected to surpass $870 ...

Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per details shared with Marketing Dive. To educate ...

It's an exploration of the world of multi-level marketing. UNIDENTIFIED NARRATOR: Imagine turning life's moments of I can't into I can. What will your I can story be? RASCOE: Improve your life and ...

Americans currently owe nearly $1.8 trillion in student loan debt, but despite rising costs, going to college is a decision that can give you one of the best returns on your investment. The size ...

Chery Malaysia isn’t holding back when it comes specifications, revealing the Tiggo Cross to be available in two variants. The first features a 1.5 litre turbocharged inline-four petrol engine ...

Why it’s essential: Klaviyo’s direct integration with ecommerce platforms enables revenue attribution that Mailchimp can’t match, with segmentation capabilities that increase email marketing ROI by up ...

"At a time where dollars are more scrutinized than ever, Keen and TapClicks are shifting the marketplace from reactive to proactive strategies, significantly improving marketing ROI and ...