The C-suite leaders discuss how collaboration between finance and marketing supports long-term growth.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Whatever your email marketing needs in 2025, here are my top picks that offer the best free options to help you test the waters. What is the best free email marketing software right now?

Przemyslaw Jeziorski, 43, an economist and professor of marketing at UC Berkeley, was shot multiple times on July 4 in a suburb of Athens.

Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.

Campus associate professor of marketing at UC Berkeley’s Haas School of Business, Przemysław Jeziorski, died on July 4. He was 43.

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the "Google tax" has made the South Asian market more attractive to ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

Nintendo's former marketing lead Kit Ellis has dumped a bit of cold water on Animal Crossing frenzy, saying that, in his experience, it would be weird for Nintendo to do a Switch 2 edition this early.

A new report from Thomson Reuters has found that over half of organizations are already seeing ROI from their AI investments.

Prosecutors say the CFA Institute's former marketing chief embezzled millions and bought a $150k engagement ring ...