The Marketing Science MSc at the UCL School of Management is an exceptional programme for individuals keen to master analytical techniques and scientific methods, ready for an exciting career in ...

This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

It was this book that kicked-off the Marginalist Revolution, which corrected theoretical errors of the old classical school. These errors concerned value theory, and they had sown enough confusion to ...

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Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix (7Ps) in cooperatives and to provide proposals to improve the ...

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