A cocktail of half-a-century’s worth of wisdom from Ambi Parameswaran’s stints across advertising, marketing, brand building and communications.

3. Marketing Basics Many businesses overlook fundamental marketing principles when choosing packaging. This includes things like color, texture, shape and emotional appeal.

We show you step-by-step how to make a small business website to help you connect with customers and increase credibility.

Learn how to distinguish social marketing from commercial marketing and why it matters for your social impact. Discover the different goals, audiences, and strategies of each type of marketing.

Goutam Challagalla is Professor of Strategy and Marketing at IMD. He focuses on how digital advances and sustainability concerns impact marketing and business.

This paper presents an overview of integrated optics routing and coupling devices based on multimode interference. The underlying self-imaging principle in multimode waveguides is described using a ...