Most managers agree that planning a company's marketing activities sharpens their focus, makes the complexity of business operations manageable, and adds a dimension of realism to future plans ...

While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Today in my strategic planning consulting role, I coach my clients on the importance of keeping the customer’s needs and wants top of mind. To me, this viewpoint means having a marketing mindset.

Friday Forum Marketing Planning Friday Forum Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, ...

Plan per quarter Quarterly planning is the cornerstone of an effective content marketing strategy. By mapping out content for each quarter, you establish a road map for success.

Planning a social media marketing strategy can be a complicated and time-consuming process. Here's how to better plan your social media strategy with one of these top social media tools so that ...

For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics.

Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Ninety-five percent of B2B customers view content as a marker of trust when ...

Innovation Awards: Innovation in Marketing — RBC Wealth Management By Rachel Witkowski September 05, 2024, 11:00 a.m. EDT 1 Min Read ...