When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process. A completed plan could be in a slide deck, collection of files or other ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...

Friday Forum Marketing Planning Friday Forum As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ...

Plan per quarter Quarterly planning is the cornerstone of an effective content marketing strategy. By mapping out content for each quarter, you establish a road map for success.

Only then can those responsible for marketing begin to formulate a marketing strategy: to identify target audiences and develop the appropriate measures through which they will be contacted. Marketing ...

Kitces: More is not merrier with this winning marketing strategy By Michael Kitces May 21, 2018, 1:55 a.m. EDT 13 Min Read ...

Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Ninety-five percent of B2B customers view content as a marker of trust when ...

It may already be the end of 2017, but let’s face it, it’s never too late to get your head around a plan for the new year. Investing time to understand where your marketing plan is now and ...

For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics.

For example, an event-planning business could market itself as the master of the sweet 16 party, or bar mitzvahs, or present itself as the top choice to plan major academic conferences.

Friday Forum Marketing Planning Friday Forum As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share ...