Artificial intelligence is reshaping marketing. It is changing how brands connect with people. AI helps create personalized ...

Prajakta Koli engaged in an insightful fireside chat at e4m TechManch and shared her experiences on brand deals, content creation, authenticity and more ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established ...

There are plenty of free generative AI tools available online that small businesses can use to support their marketing ...

Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...

Hernandez, in his new role, is responsible for leading Chicken Salad Chick’s franchise and brand marketing. Amplifying the ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

Mattel debuts first UNO Social Club at Palms Casino Resort as experiential entertainment, not gambling, targeting adult ...

AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the ...

As market opportunities continue to expand, commercial cattle producers face the challenge and promise of maximizing returns through strategic, value-driven marketing. To support producers in ...