Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Nuria Conde, a seasoned marketing professional with over 20 years of experience, has carved a distinctive path in the world ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.. The report was based on data from a survey ...

Discover the top travel poster design trends shaping tourism and aviation marketing in 2025 — from bold typography and retro ...

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market. It is built upon the Four P ...

In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI. The guide: ...

With that in mind, we'll explore four of the nine fundamental marketing principles that any effective marketing mix model should reflect. (The other five will come in my next column.) Law No. 1 ...

Marketing Mix: The 4 Ps of Marketing and How to Use Them. By. Will Kenton. Updated Jul 30, 2024. Understanding Market Segmentation: A Comprehensive Guide. By. Henry Hoenig. Updated Jun 12, 2025.