The last time I put AI to the test in my creative workflow, I had mixed results - time to revisit. How would AI fare with ...

The numbers are in, revealing a clear performance gap between providers on eight KPIs. See the metrics that separate top-performing revenue cycles from the rest and benchmark your own success.

Malaysian Malay-language daily, Sinar Harian, has apologised over the publication of an infographic involving false information about the newly appointed Inspector-General of Police (IGP), Mohd ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

HoYoverse recently revealed Cerydra as an upcoming 5-star character in Honkai Star Rail via its drip marketing campaign. Designated as the Chessmaster Monarch, this Chrysos Heir comes from ...

X’s “Back to School” marketing guide provides an overview of posting activity, which increased last year in the lead up to the beginning of school.

After 14 years, Final Destination is officially returning to movie theaters. And it’s fair to say that its marketing methods are already attracting attention. Across TikTok and X, a logging ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

An infographic (below) from Giraffe Social explores a funnel-based approach to social media marketing. It looks at why mapping your social strategy to the funnel matters, and how to adapt your tactics ...

Nostalgia-washing: How brands can look back without getting hung up to dry As marketers continue to look to past campaigns and cultural moments for inspiration, the savviest will focus on data-driven ...

What are the challenges that companies typically encounter with their CRM systems? What are the factors behind them?Research shows that 70% of CRMs in Europe fail to meet their objectives. This new ...