Free stuff is great for customers and a wonderful marketing tool for businesses. But there are limits, and there is a right ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Olipop is keeping its anti-influencer streak alive. The $400 million functional soda brand, which has made a habit of poking fun at the lavish gifts consumer brands send to creators and celebrities, ...

M&S will dish out treats to millions of customers as a thank you following its cyber attack. Over 1.8 million customers will ...

Samsung, Globacom have partnered to unveil the Galaxy Z Fold 7 and Flip 7 smartphones, with free data, gifts on pre-orders ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Sponsorship reps in small markets say most clients are looking for more impressions than the streaming platform can deliver.

Plus, local lady switches career from fashion to health care; Neumann wins national recycling contest for second year; ...

While digital marketing constantly changes with algorithms and platforms, the fundamental psychology behind promotional products remains remarkably stable.

“We’ve got dozens of regulars, some of them here every day we’re open and it’s so important to a lot of them. “Our worry is ...

Marketing holds tremendous power over our lives, shaping everything from our purchasing decisions to our core beliefs in ...

Through the M-PESA Sokoni tour, Safaricom customers will also learn about and be empowered by various Safaricom products ...