Brief: Mobile email conversion rates now equal those for desktop computers for the first time as consumers shift their buying habits toward smartphones, a study by Yes Lifecycle Marketing found. The ...

Whether you're writing a formal thank-you note or a quick status update, emojis in Outlook can help convey your message with ...

Digital marketing used to be all about driving as much traffic to your website as possible, but that norm has changed.

Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

Along with email authentication via SPF and DKIM, DMARC helps mailbox providers identify potential spoofing, where spammers and phishers try to present their messages as coming from trusted brands.

Pros & Cons of Email Marketing. Email marketing should be considered one of the components of your advertising and marketing program, according to More Business website. Take the time to research ...

In analyzing my email marketing campaigns, I look for open rates at 30% or higher to know if they were successful. I don’t expect as much from click-through rates, where I like to see around the ...

In our main experiment, we found that adding the name of the message recipient to the email’s subject line increased the probability of the recipient opening it by 20% (from 9.05% to 10.80%), which ...

Email marketing messages can only be sent to natural persons (consumers) who have given their prior consent (opt-in). If there is an existing customer relationship and said customer has not initially ...