6. User Behavior Varies. Mobile screens are smaller, which means content should be concise and easy to navigate. Desktop screens offer more space for more detailed information, and users tend to ...

Even though they are different, businesses should strive to convey a consistent message across both desktop and mobile marketing. However, linking them together can be a challenge if you're not ...

What are the backgrounds and experiences of successful chief marketing officers? Though some well-known CMOs are marketing lifers, others come from other disciplines, such as product management and ...

Google has an AdWords Editor, Microsoft is testing adCenter Editor (beta), but there is no word from Yahoo on a desktop editor for their Search Marketing platform. An old WebmasterWorld thread was ...

Email marketing reached a milestone in 2017 – for the first time ever, conversion rates for both desktop and mobile were equivalent, according to new data released today by Yes Lifecycle Marketing. In ...

What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com and also looked ...