Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

Campaign developed by DDB Mudra, the initiative addresses leakage issues in plumbing systems and positions BirlaNu Leakproof ...

Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Data-Driven Decisions, Not Gut Instinct: AI systems process massive volumes of data, revealing patterns and causal ...

Better Business Advice has recognized QuickBooks as a top AI marketing tool in 2025, identifying the upcoming Mailchimp-powered marketing agent as a significant advancement for small and mid-sized ...

Pseudonymous group behind Green Dildo Coin claims responsibility for WNBA court disruptions involving thrown sex toys.

The Iowa Bankers Association has launched a new advertising campaign called “Iowa Banks. Your Partner through it all.” The initiative spotlights the importance of a strong, lifelong banking ...

Godswill Okwuchi is the Chief Operations Officer of Bracken Media Solutions. He tells TOFARATI IGE about his career and other ...

Social media and other digital technologies have fundamentally altered the process and, experts say, often distract financial ...

With its latest partnership with hydration brand Sult, Lovehoney is finding fresh ways to talk about sex, health, and ...