Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. The post Strong MOps is how marketing runs on time ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned. Now that Gartner reported marketing budgets ...

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a ...

With that in mind, my team and I, drawing inspiration from various established marketing frameworks, developed our own tool for planning and executing digital marketing campaigns. We call it the ...

However, a cause-related marketing campaign can be challenging to pull off for many reasons, from skeptical consumers to conflicting stakeholder expectations, not to mention possible backlash if ...

Data-Driven Decisions, Not Gut Instinct: AI systems process massive volumes of data, revealing patterns and causal ...

Campaign developed by DDB Mudra, the initiative addresses leakage issues in plumbing systems and positions BirlaNu Leakproof ...

Interning remotely most days but making her way to Wasserman’s New York office in Brooklyn once a week, Dumanski is a social ...

The new nickname “DJQ” — for more than three dozen blocks along Jamaica Avenue — comes ahead of a rezoning that officials ...