Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

By following 12 foundational rules, small businesses can build strong, lasting connections with their audience and drive real ...

If you’re a Facebook marketing beginner ... You’ll also have an opportunity to add a logo and cover image – again, don’t worry, these can be changed. Next, you’ll be able to claim ...

Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of ...

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Students in the MSBA Marketing Analytics Track will graduate with the ability to harness data for strategic decision-making, understand customer behavior, and optimize marketing effectiveness.