If the prospective agency you’re looking at doesn’t emphasize strategy at the bottom of a working content marketing plan, they have no map to follow to reach success. Move on. 4.

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. With influencer marketing firmly embedded in CPG ...

How To Create An Influencer Marketing Strategy A study showed that in 2022 influencer marketing is set to reach $16.4 billion and 75% of brand marketers plan to include influencer marketing in ...

Anomaly is owned by Stagwell while The Martin Agency is part of Interpublic Group of Companies. The dual agency approach speaks to the growing prominence of non-beer offerings, and also suggests those ...

A successful digital marketing campaign begins with a well-crafted strategy. Digital marketing agencies work closely with businesses to understand their goals, target audience, and industry landscape.

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM, the “Company ...

CHICAGO, May 21, 2024 /PRNewswire/ -- Ascent Strategy Group, the first public relations agency founded to fuel the digital health revolution, today introduced the industry's first marketing and ...

The Fanbytes Live event was a cornerstone of the agency's overhauled marketing strategy. Fanbytes by Brainlabs won at The Drum Awards for Agency Business 2022 in the Best Marketing Strategy category.

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together. Published Oct. 28, 2024 Peter Adams Senior Reporter ...

Just as diagnosis feeds your strategy, strategy predicates any brief. And it is clear that so many brands simply do not have the strategic chops to brief anything to their agency partners. They might ...

NEW YORK, July 29, 2024 /PRNewswire/ -- /prompt. - the platform company behind Lippe Taylor and twelvenote, today announced two executive hires aimed at bolstering the agency's already formidable ...