The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Max’s rebranded logo and colors look very HBO  Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

“With our blue and the way that the logo is designed, what we were going for is a combination of premium but accessible,” Spagnoletto said in 2023. In black and white, the new Max logo seems ...