The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

Cracker Barrel announced that it is reverting to its "Old Timer" logo hours after Trump lambasted the change. Cracker Barrel's stocks have already rebounded after losing nearly $10 in a single day.

India's Board of Control for Cricket (BCCI) has settled on a new jersey sponsor for India, putting an end to weeks of ...

AUSTIN, Texas — The city of Austin has a new brand. On Thursday, the city announced what it's calling its "first-ever brand" to unify its identity across departments. City leaders said the goal of the ...

The Board of Control for Cricket in India’s (BCCI) search for a new lead sponsor for Team India finally came to a close on ...

Outside's senior health editor tests Kitsch's Charcoal Satin Pillow Eye Mask for one week. It made five hours of sleep feel ...

The branding, revealed at a press conference on September 4, includes an official logo for the city, a wordmark, and a set of guidelines for how Austin’s government will show up online. It was ...

Apollo Tyres replaces Dream11 as Team India’s title sponsor with a record INR 579 crore, three-year deal, covering men’s, ...

"I wanted it to feel like we had all been transported to a tucked-away villa in Italy—no passport required," the bride says.

BCCI partners with Apollo Tyres for ₹579 crore jersey deal, surpassing other bids, signaling strong commercial interest in Indian cricket.