In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

If the thought of going completely bare-faced makes you hesitate, you’re not alone. The “no makeup” look can feel ...

Skin irritation: Expired makeup may contain rancid ingredients that can trigger skin redness or irritation. Breakouts: ...

If your beauty routine feels stuck in the same cycle, it might be time for a serious upgrade. This video brings you a curated ...

OAKLAND, Calif., August 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in ...

If you store your beauty products incorrectly now, you risk fragrances turning bad or makeup becoming unusable. Here's how ...

E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a ...

PAC Cosmetics began in 2014 with a focus on professional makeup tools, a category with limited availability in India. Aimed ...

Jones Road Beauty, a 3-year-old cosmetics brand from celebrated makeup artist Bobbi Brown, made its Palm Beach debut Feb. 15.

Example stimuli. Two of the participants without cosmetics (left) and with cosmetics applied by a professional makeup artist (right). Credit: PLOS ONE (2022). DOI: 10.1371/journal.pone.0275662 ...