These drink brands stir devotion through bold flavors, nostalgia, and smart marketing. From soda to energy drinks, they inspire tattoos, collections, and more.

High Noon is a popular American hard seltzer brand known for its drinks made with real vodka or tequila and real fruit juice.

CELH rides rising lifestyle trends with bold innovations, shelf gains and the Alani Nu boost driving energy market share.

High Noon is recalling thousands of seltzer cans after a major packaging error swapped out labels for a popular energy drink — while keeping the vodka inside. Some 12-packs of the brands “Beach Pack” ...

Bloom Nutrition's new Crisp Apple Sparkling Energy Drink is available in a 12-ounce can ($3.19) exclusively at Target for a ...

FRASER will handle creative development, brand strategy across all verticals and vehicles of the energy drink brand.

Photo: Naked Nutrition The average energy drink promises the world but delivers little more than a sugar high, a caffeine ...

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader ...

Bloom Nutrition, one of the fastest-growing wellness brands of the decade, right in time for fall welcomes its first-ever ...

C4 Energy, launched in 2014, initially targeted gym-goers but expanded to the mass market in 2018, achieving significant ...

Over 64,000 pounds of butter have been recalled by the FDA due to allergen concerns. See which products were affected—and why ...