U.S. consumers may be familiar with a handful of major brands ... One of Croatia’s most beloved brands, Cedevita is an instant energy drink loaded with an array of supplements and vitamins.

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If Celsius can succeed internationally, it will truly become the third major ... from both brands, but I think this is an affordable price for the leading disruptor in the energy drink category.

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

Additionally, clean energy drink brands are catching the eyes of major CPG brands as acquisition targets. Celsius acquired rival Alani Nu for $1.8 billion earlier this year, and Keurig Dr Pepper ...