The pandemic solidified direct mail marketing’s place as an essential advertising strategy for restaurant operators. While safety concerns were at the forefront of Americans’ minds last year, it ...

Examples of Advertising in the Wrong Market. Just because a TV show has a large audience, a magazine has a huge circulation or a billboard is in a prominent location doesn't mean it's a good ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet ...

To get ahead in business at D Magazine in the ’70s, you had to drive a better car, date your friends, and libel the mayor (allegedly).

Magazine advertising departments could create a set of guidelines that advertisers must follow, such as requiring all images of children on bicycles or scooters to wear a helmet and all photos of ...

For instance, if a mortgage lender is advertising a 5% down payment on loans, it might provide an example that shows a 30-year fixed-rate loan, the repayment amounts, and the interest rate that ...