PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I don’t often shop at Aritzia because of its dreaded fitting rooms. (Why is the single mirror a communal one?) However, ...

How Quince, the one-stop shop for everything from cashmere sweaters to caviar, seduced a generation of jaded shoppers.

As a college sophomore ten years ago, Madewell’s clothing seemed like such a status symbol to me, and one that was only ...

An editor is transitioning her wardrobe from winter to spring with expert tips from a stylist. Shop her transitional fashion picks, including sweaters, jeans, and jackets, from J.Crew, Reformation, ...

Olivia Cigliano is a News & Deals Editor at InStyle, where she covers the best deals and purchases across fashion, beauty, celebrity style, and more. I get so excited to dress for spring because ...

One shopping writer shares her go-to tops, bottoms and comfy lounge sets for feeling her best during the new baby stage — ...

Presidents’ Day might not be the most exciting holiday — unless, of course, you’re in the market for some seriously good deals. While the long weekend doesn’t come with fireworks or festivities, it ...

It doesn’t matter the environment—corporate, creative, somewhere in-between—you still need to get dressed for work. But what passes as appropriate office attire is highly subjective, and the ...

All cashmere is bound to pill at some point due to its fine nature. However, the Quince cashmere sweaters tend to pill more ...

Cardigans are a wardrobe essential – and knitting your own is so much fun. We love that you can wear one whatever the season. Whether it’s to complement an outfit, to lounge in at home, or to use as a ...