Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently. The post What’s inside IAB and MRC’s attention measurement ...

With each shift, there’s a learning curve. That’s why we work closely with the MRC (Media Rating Council) and other industry boards to help shape a more unified, syndicated view of where the ...

today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based ...

More reassurance for Meta advertisers, with Meta today announcing that it’s been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented ...

“For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making,” said Peter Liguori, Executive Chairman of VideoAmp. “This isn’t simply a monthly ...

The United Arab Emirates will implement a comprehensive age rating system for media content, aimed at shielding children and adolescents from inappropriate material, the UAE Media Council ...

Furthermore, Al Suwaidi stated that the Council is implementing a comprehensive age rating system for media content to safeguard children and adolescents from inappropriate material, particularly ...

"The Candid Conversation series, in collaboration with the Media Ad Sales Council, reflects our commitment to not only developing innovative media sales technology but also supporting the ...

GRAND JUNCTION, Colo. (KJCT) - The Grand Junction City Council unanimously passed a resolution regarding communication and council conduct on May 21. This comes after Councilmember Jason Nguyen ...

Houston Police Chief Noe Diaz, right, and Houston Police Officers’ Union president Douglas Griffith speak at a Houston City Council meeting ... told Houston Public Media after the vote.

The brands that succeed aren’t merely selling products; they’re building audiences by operating like media companies. Traditional advertising relied on interrupting consumers — think TV ...