Etihad Airways is shaking up its loyalty program with an extraordinary challenge. One lucky member could win 5 million miles by visiting 15 new destinations. Find out how the airline is making the ...

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

First, add loyalty program info to your ‘Organization’ structured data. Then, add loyalty benefits to your ‘Product’ structured data. Bonus step: Check if your markup works using the Rich ...

In response to the controversy surrounding the new loyalty program, Carnival issued a detailed letter to passengers, which Carnival Cruise Line Brand Ambassador John Heald shared on his popular ...

Being the cofounder of a loyalty program software provider, I want to break down how loyalty programs can support relationship marketing—and what practical strategies you can start using right away.

The core objective of Lowe’s loyalty program? Drive one more trip The retailer’s dual loyalty programs focus on driving frequency by meeting customers’ needs at every stage of their journey.

Design a loyalty program like that, and your most valuable customers will love your brand forever. – Barry Fiske, Merkle. 6. RESEARCH CUSTOMER PREFERENCES TO ENSURE REWARDS ARE MEANINGFUL.

Carnival Cruise Line is replacing its VIFP Club loyalty program with Carnival Rewards in June 2026. The new program shifts from a cruise-count based system to one based on spending, awarding ...

The cruise line shared a program that eliminated lifetime loyalty levels that was based on dollars spent, not nights stayed. Many cruisers saw that as a money grab. Related: Carnival Cruise Line ...

Carnival Cruise Line, part of Carnival Corporation & plc, announced last week that it was scrapping its lifetime loyalty program and switching to one that rewards the amount spent on cruises over ...