To level up and meet their requirements, more and more companies—9 out of 10 to be exact—are considering revamping their existing loyalty program strategy within the next three years.

A loyalty program can incorporate modern solutions like gamification to keep the experience fresh and worth coming back to, or use personalization to custom-tailor the rewards and offers, as is ...

Carnival Cruise Line may tout its “fun ship” approach, but some of its loyal customers are saying there’s nothing fun about the changes the company is making to its loyalty program.

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more than $25, the new change will benefit you, otherwise you'll likely see ...

The A-List status requires taking 20 one-way flights, or accumulating 35,000 loyalty points. The benefits for A-List include priority boarding, 25 percent earnings bonuses, and other perks.

Bilt, a loyalty program, has been rapidly expanding its services. Now it's trying to reward students for college housing payments and helping them pay off loans. Fox Business.

Dive Insight: Bath & Body Works found that, in test markets, loyalty customers had higher spend and retention rates than an average customer. The program went through beta testing with some ...

Through real campaign examples from our Great Big Book of Loyalty Campaigns, learn how innovative brands are: Converting 32% of first-time guests into repeat customers (vs. industry average of 9%) ...

Royal Caribbean International and Celebrity already had some limited reciprocity, but the new program is more comprehensive. “Our new Loyalty Status Match program will allow our loyal guests to ...