PlayStation Stars was never the most widely-adopted loyalty program, with a confusing level-based system and a combination of monetary points and digital collectibles that most users were happy to ...

Carnival Cruise Line is replacing its VIFP Club loyalty program with Carnival Rewards in June 2026. The new program shifts from a cruise-count based system to one based on spending, awarding ...

Loblaws is expanding its partnership with DoorDash by allowing members of the retailer’s PC Optimum loyalty program to earn points with their DoorDash purchases, whether they are made at Loblaws ...

Macy's Star Rewards is a free loyalty program offering points for purchases, member discounts, and more. Members earn Star Money based on spending, with higher tiers unlocking perks like free ...

When done right, your loyalty program becomes more than a marketing tactic. It becomes a key part of your brand’s relationship with its customers.

It’s simply a matter of time until technologies that help customers and companies alike recognize more value from their loyalty program benefits and accrued points are widely adopted.

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more than $25, the new change will benefit you, otherwise you'll likely see ...

Carnival will overhaul its loyalty program next year, measuring status largely based on purchases rather than days sailed – and giving guests new ways to earn and redeem benefits.