Moolah Kicks is not the first brand to market shoes to female players. W.N.B.A. stars have had sneakers named after them since the 1990s, and several star players have scored big deals with top ...

Williams’ sneakers were made by Moolah Kicks, a relatively new women’s basketball shoe company started by Natalie White, a hoops player from New York — and Moolah has no such agreement.