The mascots were later introduced nationally on BBC television. "I don't think anyone is under the illusion that the games are anywhere but London," London Olympics chief executive Paul Deighton said.

Maja Hitij/Getty Images Souvenirs emblazoned with the mascot are the best sellers at the 140 official Olympics boutiques set up around France and at the official online store, Mr. Bardon said.

June 5, 2007 -- Unveiled with aplomb Monday in North London to an audience of more than 700 Olympic stakeholders and members of the media, the logo for the 2012 Olympics was described by ...