VNU and the In-Store Marketing Institute said Wednesday that they will partner to launch a global service that measures consumer exposure to a rapidly growing array of in-store marketing vehicles ...

VNU has named Nielsen Media Research president and CEO Susan Whiting to the newly created post of executive vp VNU. By Paul J. Gough, The Associated Press NEW YORK — VNU has named Nielsen Media ...

Billboard’s parent company, VNU, has reached an agreement to acquire Radio & Records (R&R), one of the leading news and information companies serving the radio and record industries.

VNU [VNU.UL], the world's largest market research firm, is changing its name to Nielsen Co., reflecting the widespread awareness of its Nielsen audience ratings business, the company said Thursday.