The refreshed identity “borrows equity” from the brand’s 125-year history and draws inspiration from the logos of the 60s, 80s and 90s. The most significant update is that the 'Pepsi' wordmark once ...

There are many things from the '60s and '70s that we don't want back — the Manson Family and Watergate scandal come to mind — but there are some excellent design trends we want. The 1960s and ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

The iconic look of America's Sweethearts has evolved over the years — but many details have stayed the same Wesley Hitt/Getty Scoring a spot on any NFL cheerleading team is a big achievement ...