Your logo is your brand's handshake ... The North American B2B eCommerce industry will reach $4,600 billion by 2025. E-commerce isn't just for B2C; it's reshaping B2B, too. If you need to optimise ...

Whether it’s another online store or brick-and-mortar retail location, your product packaging—which includes your logo ... B2B sales strategy not easily replicable at scale for DTC-only brands.

The ease, efficiency and personalisation of doing business via the B2C platform model is putting increasing pressure on B2B companies to digitally transform how they work, encouraging the adoption ...

British car brand Jaguar unveiled a new logo and wordmark as part of the company's shift away from making petrol-powered cars towards electric only. The new branding centres around an uppercase J ...

B2B or B2C? Which segment to place bets on? Where should the money go? These questions have confounded edtech firms for a long time now. But Srikanth Iyengar, CEO of upGrad Enterprise—the ...

In the world of branding, B2B and B2C operate like two sides of the same coin, each with its distinct vibe. Consumer brands go for the spotlight, while B2B brands focus on trust, expertise ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a ...

And yet, B2B brand marketing is often treated as an afterthought in B2B – a nice logo designed to sit on every advert, email signature and whitepaper, in order to bring a level of consistency and ...

Sounds an awful lot like B2C, doesn’t it? But there are big differences between B2B and B2C. B2C typically targets one stakeholder, whereas B2B usually has from four to eight, according to ...

The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

Understanding B2B and B2C marketing requires a grasp of how they ... By offering customized tradeshow gifts or logo items, you're not just selling a product but providing a branding solution ...