Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

A former Cracker Barrel executive who helped launch the company in 1969 has denounced the logo controversy that drew national attention to the restaurant chain. In an Aug. 28 interview with News ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Cracker Barrel has given in to public demand. The 56-year-old Southern chain announced they are scrapping their new logo after many people criticized the brand for “going woke” by removing the old ...

Cracker Barrel is saying bye-bye to the barrel — at least, in the logo — and many customers aren’t happy about it. On Aug. 19, in an annoucement about its fall menu, the country-themed chain debuted a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

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Cracker Barrel announced that it is reverting to its "Old Timer" logo hours after Trump lambasted the change. Cracker Barrel's stocks have already rebounded after losing nearly $10 in a single day.

President Trump Tuesday pushed Cracker Barrel to scrap its controversial new logo amid right-wing protests over the sleeker more modern design. The president echoed complaints from some of his ...