The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while establishing new alternate team marks influenced by St. Louis ...

The St. Louis Blues have worn more or less the same primary uniforms for more than a decade now, only making minor changes in that time. Until now, that is. On ...

According to the press release, the team's colors are fire red, brown, blue and pink. It's a different logo and color scheme from the original Portland Fire team from the early 2000s.

He has covered the team since the 2005-06 season, including a dozen years at the St. Louis Post-Dispatch. He is the author of "Bernie Federko: My Blues Note" and "100 Things Blues Fans Should Know ...

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call the Moda Center home with new branding under the ...

This week has been a big one for the Boston Bruins. They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a little different next season. On Friday, the Blues dropped a compelling vid… ...