3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

The global market for household cleaning products is expected to experience a compound annual growth rate of just over 3% from 2025 to 2029. In the U.S., there’s a growing trend toward eco-friendly ...