2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

The billionaire ditched the bird logo design and replaced it with a large art-deco style "X." Some users have attacked the new logo's design. Musk said it will be refined.

Michaël Amzalag, a founder of the art and design studio M/M Paris, described the fashion world’s preoccupation between serifs and sans-serifs as “a dichotomy established decades ago, since ...