The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be able to not look antiquated. Try not to use the same graphic ideas as everyone else ...

The book reviewing platform has ditched its minimalist logo for a chunky font with a hint of whimsy. Goodreads just got its first-ever logo redesign, and it’s taking a page straight out of BookTok’s ...

Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire ...

Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

Now it’s bringing the design element to its flagship Google app. The change to Google’s logo is so subtle that some users might not immediately notice the difference on their phones.

How Jerry West became the NBA’s logo A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

A version of this article appears in print on Dec. 12, 2023, Section D, Page 8 of the New York edition with the headline: At NASA, the ‘Worm’ Keeps Turning Up.

Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.