Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform.

The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing a lighter hue of blue, a slightly restyled note logo, and the introduction of new marks tied to St. Louis, the ...

Ineos Grenadiers have released their new jersey for the Tour de France and beyond, featuring the logo of new partner TotalEnergies. The new design features the same base as the previous Ineos ...

After going 0-4 in their black alternate helmet since its introduction in 2022, the Saints unveiled a new white version ...

I think that’s really important for people to recognize.” Along with the logo revisions, the team is rolling out new wordmarks and fonts, including typography details inspired by W.C. Handy’s 1914 St.

Updated: Jun 24, 2025 / 10:16 AM CDT ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.