Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform.

After going 0-4 in their black alternate helmet since its introduction in 2022, the Saints unveiled a new white version ...

Other additions include a trio of new tertiary logos, including a treble clef/fleur de lis hybrid, a treble-clef-inspired St. Louis emblem, and a Mississippi River-colored trumpet.

The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing a lighter hue of blue, a slightly restyled note logo, and the introduction of new marks tied to St. Louis, the ...

The new design features the same base as the previous Ineos Grenadiers 2025 jersey, made by Gobik, but includes a new white section in the middle which shows the TotalEnergies logo. A partnership ...

Updated: Jun 24, 2025 / 10:16 AM CDT ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The new Note The new primary logo was first featured on a Blues uniform as part of the most recent Winter Classic jerseys at Wrigley Field, placed on the shoulder as “St. Louis” was emblazoned ...

Blues Announce New Logo, Uniforms for 2025-26 Season St. Louis tweaked one of hockey's most familiar emblems. Patrick Andres | Jun 24, 2025 ...