“A logo change was long overdue,” said Matt Hager, a 2004 UD grad who lives in Columbus. “The old look was dated from pretty much the time it was unveiled in the 1990s.

Approval. All proposed uses of University of Dayton trademarks on products must receive prior written approval, which will be given at UD's sole discretion.. Design Requirements. All uses of ...

UD alums have started an online petition at change.org asking the school to restore the "U" and adopt a new logo that they have created. Nearly 1,700 people had signed the petition to send a note ...

The university unveiled a new logo Friday on the school's website daytonflyers. When the University of Dayton sports teams begin play in the fall, it will be with a new look.