Already a subscriber? Log in The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere.

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to discuss whether or not the logo is truly dead. Photo: Zuma Press. It's about to get a lot harder to tell who is wearing Abercrombie ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo apparel to align itself with its target market's modern fashion trends. New and improved management: 6 of 7 officers joined ...

Abercrombie & Fitch ("A&F") has been a fashion ... so the company is going to stop putting its logo on its merchandise. It’s great news for the business, and should be instructive to other ...

Abercrombie & Fitch is giving its traditionally logo-heavy apparel a facelift. The struggling brand will start stripping the once-desirable A&F name from most of its clothes in an attempt to ...

Learn more. NEW ALBANY, Ohio — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop ...

Guess what I'm wearing During the latest quarter's conference call, Jeffries said Abercrombie is looking to decrease the logo business aggressively, including cutting the North American logo ...

Apparently, Abercrombie has already reduced its logo-branded merchandise by half for this fall season. A&F CEO Michael Jeffries claimed on a conference call with investors that the logo-free ...

These signature logo hats would be quite different without "Supreme" written across the front in that classic white font. I have to admit though, these wouldn't be the worst without their logo. 2.