China has imposed penalties on 10 of the country’s most popular live-streaming platforms, including those backed by internet giants Tencent Holdings and ByteDance.

Brands in China have shifted away from costly influencer collaborations, training sales associates to become their in-house live streamers - and its driving results.

Edible rats are China’s latest live-streaming stars Cooking them on camera beats standing in a factory all day, and pays much better. Share. Photograph: Courtesy of Huanong Brothers.

Live streaming ecommerce has been growing rapidly in China. The industry surpassed 433 billion yuan (U$61 billion) in transactions in 2019, according to a report from iiMedia . Now it’s getting ...

China’s live-streaming influencers are in the crosshairs of Xi Jinping’s ‘common prosperity’ drive. December 30, 2021. Live-streaming sessions by Chinese livestreamers Li Jiaqi and Viya, ...

SINGAPORE—China is planning new curbs on the country’s $30 billion live-streaming industry, according to people familiar with the matter, renewing a regulatory campaign aimed at reining in ...

There’s a group of burgeoning new stars on China’s live-streaming scene. They’re painfully photogenic, diverse in age and origin, and offer up vividly different performances as the seasons ...

According to eMarketer, China has the highest rate of e-commerce of any country as a percent of total retail sales (over 35% in 2019), the highest absolute sales level (more than 3 times the U.S ...

(Reuters) - Baidu said on Tuesday it has bought JOYY's China live-streaming business for about $2.1 billion, reviving a deal that fell through a year ago, as the search giant doubles down on the ...

The Shining Promise and Dashed Dreams of China’s Live Shopping Craze Star sellers can amass huge followings and eye-popping fortunes, through a format that mixes consumerism and entertainment.

Image: Getty Images. The Cyberspace Administration of China (CAC) on Wednesday passed a special action to ban people under the age of 16 from appearing in content within online live-streaming and ...