Shifting to live selling changed everything ... and my dad would have set the stream back up, my background would be perfect, and that was just his way of continuing to encourage me." ...

Since TikTok launched a feature that enables users to buy directly within the app, small-business owners, celebrities and major retailers have been livestreaming to boost their sales. In exchange ...

Recently, in addition to in-store and online sales, they’ve started using an app called Whatnot for live selling—moving over 200,000 items in just the past nine months. “I think this is like ...

The space features rows of hosts selling products live on TikTok Shop. The project is the brainchild of Outlandish, an e-commerce startup with roots in China. Welcome to the TikTok-era shopping mall.

Launched in 2019, Whatnot, is a smartphone app and website where you can watch people live selling things they no longer want. You might find collectibles, antiques, clothing, or anything you ...

She switched to selling clothes on Whatnot and then Poshmark - online marketplaces where people can also use live video to sell items. "My first live show with Poshmark was 27th November 2022.