Fast-forward 80 years and you can now even be buried in Live, Laugh, Love. C.J Boots casket company in Anderson, Indiana notoriously offered a shabby chic-styled coffin with the words Lived. Laughed.

But is 'Live, Laugh, Love' really so bad? Growing up queer in his hometown of Liverpool, with this extremely heteronormative aesthetic as a backdrop, 26-year-old designer Patrick McDowell says no.

An artist’s tongue-in-cheek attempt at quelling last week’s far-right riots with a “live, laugh, love” sand sculpture has sparked a barrage of online jokes. Created by Fred Brown, from York, on ...

The messages are all the same: Live, Laugh, Love. Sometimes, it's written on an actual sign. Other times, on a mug. But no matter what, the message has become inescapable.