We are entering the third generation of marketplaces. The first generation was solely about liquidity. (Think Craigslist, where a simple list of posts with requests or provided services are available.

Learn how bartering involves the provision of goods or services in exchange for other goods or services, and review different barter transaction examples.

The first three examples of strategic alternatives on the above list are, to a lesser degree, examples of companies that are struggling, and seeking alternatives that will help them survive.